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Label : Women on motorcycles

Categories
Motorcycle events

L'Esprit M - Women's motorcycle trip and Moto Camp 2024

L'Esprit M - Motorcycle trip to the Femmes et Moto Camp 2024 festival from September 20 to 22 in Die (26, Drôme, France)
L'Esprit M - Motorcycle travel takes you to the Alpes Aventure MotoFestival 2024

L'Esprit M - Women's motorcycle trip and Moto camp 2024

L'Esprit M logo - Motorcycle trip featuring a road through the mountains in the center, with the company name on the outside.

The Femmes et Moto association

Femmes et moto is an association that contributes to the evolution of the place of women in the world of motorcycling.

The association was born in 2022 under the impetus of Alice, the president, who wanted to offer a motorcycle festival exclusively for women. She wanted to offer, in France, as she had experienced in Germany and Italy, a time of gathering far from judgments and comparisons, where it's possible to share one's fears, as well as one's exploits.

Representing 20% of driving licenses, women need female role models in the motorcycle world, peer exchange and sisterhood.

Femmes & Moto and L'Esprit M

It's a story that began two and a half years ago, when a number of our members started coming to L'Esprit M - Bar Resto moto, for a drink and an aperitif. Our discussions then led to our first collaboration. As a result, a day dedicated to female motorcyclists was held on March 1, 2023. On the program: mastering standing mobility around the motorcycle, how to get your bike up after a fall, taking part in a mecha-tutorial on the braking system, how to fill in a report in partnership with Mutuelle des Motards.

L'Esprit M - Motorcycle trip to Femmes et Moto Camp 2024!

Here we are, less than a week away from the second edition of Femmes et Moto & Camp.

For me, it will be the first. I'll be there with my sister, as exhibitors, delighted to talk to you about L'Esprit M - Voyage à moto, the company I run, but also about travel in general. I'll be doing a workshop on preparing and loading your travel kit. In the evening, we'll also be there as participants, happy to be able to share and exchange views on our practices as bikers, and not only!

TM 2024 0609 L'Esprit M - Motorcycle trip to Soro Motorshow 2024, a motorcycle event dedicated to women on motorcycles
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Categories
Valence equipment store

Women's motorcycle clothing in Valencia

Launch of Théia corner at L'Esprit M on Saturday, October 5, 2024, women's motorcycle clothing brand in Valence, France
Launch of Théia corner at L'Esprit M on Saturday, October 5, 2024

Women's motorcycle clothing in Valencia

Registration launch Theia
Pink October registration
L'Esprit M logo - Motorcycle trip featuring a road through the mountains in the center, with the company name on the outside.

Women's motorcycle clothing in Valence: launch of a new corner in our store. Theia, or how to experience motorcycling differently?

Women on motorcycles

Women still in the majority in the world of motorcycling

" Today, it's clear, a woman must dress in pink... or white (with a waiver, of course!) and the adornment will be in butterfly or arabesque... But it's obvious, they shouldn't be left to choose, motorcycling is a man's thing, the passenger must respond to the frame. "

Whether or not individuals have such strong opinions, the problem remains. Attitudes are changing, but the major brands and clothing chains continue to offer restricted collections. Uniform styles, colors, sizes, body types... 

Personally, to find the right motorcycle boots for me, I go for the men's range, which offers a much wider choice of models for different riding styles, especially enduro. Anyway, with my round calves, I can't close women's boots! Marjolaine

Women on motorcycles for L'Esprit M

L'Esprit M believes that at moto, as in the corporate world and in society in general, freedom of action and talent development should be on an equal footing. So, to ensure that our values are not just fine words, L'Esprit M takes action. We contribute to a better balance between men and women, in particular by offering clothing designed for women bikers, by women bikers.

We offer collections of motorcycle clothing in a variety of styles, often missing from the motorcycle equipment chains. Women bikers are a niche within a niche! In our store, we' re guided by the same philosophy that drives everything we do: pleasure, aesthetics, comfort, quality and, of course, safety. And so, after Eudoxie, Helstons, Lamazuna and our local craftsmen, we now welcome Théia moto with its classy, comfortable range, designed for all bikers, so you can ride as much as you like!

Click here for the full article on L'Esprit M's contribution to a better gender balance.who, like the hummingbird, is trying to do its bit.

A new range of motorcycle equipment for women

Our meeting with Estelle

We met Estelle at the first edition of the Soro Motorshow, a brand-new motorcycle event that celebrates women and their achievements in the world of motorcycling. Estelle, a French designer, motorcycle racer and enthusiast, is multi-hatted, incredibly dynamic and committed to everything she does... And she does a hell of a lot!

Her latest creation is the Théia moto company, of which she is manager. With the development of this company, she set herself the dual challenge of proposing a different vision of women on motorcycles and developing a cleaner clothing line (in line with her societal and environmental values).

Theia moto, motorcycle clothing for women... & men too!

A Philosophy of Vision and Clarity. Choosing the Theia brand means embracing a philosophy where well-being and elegance go hand in hand. Just as Theia brings light and clarity, our brand aims to light the way for women bikers with clothing that reflects their inner strength and outer beauty.

The Theia collection is both chic and comfortable, designed for the long haul and magical road trips. Elegance designed with women in mind, materials carefully selected for their quality, softness and comfort, as much as for their aesthetic appeal. A style born of the French art of design.

L'Esprit M, women's motorcycle clothing retailer in Valence, France

Women's motorcycle clothing in Valence: launch of the Theia corner in our store

Today, thanks to this meeting with Estelle at the Soro Motorshowwe're delighted to bring you this new brand of women's motorcycle clothing.

For us, this is yet another way in which L'Esprit M, as it has done from the outset, can support storeWe want to offer them a real choice of styles, outfits and wellbeing, so that they can take their rightful place in the world of motorcycling. We want them to be able to take the place they want, so that the world of motorcycling finally represents all motorcyclists.

On Saturday, October 5, from 6:00 pm, come and rediscover L'Esprit, Théia moto, the collections of Théia collections, women's motorcycle clothing in Valence, Egérie and Médusa and much more. We've put together a great program for you, including a ladies-only afterwork.

Program for the launch of Corner Theia

Launch party:

18h00

Welcome cocktail (women only, registration required)

18h30

Afterwork (women only, private area on mezzanine) :
- Presentation of L'Esprit M: history, values, travel, motorcycles (Monkey 125cc, Himalayan & Nine-T)
- Presentation Théia: history, way of working, collections
- Launch of collections: Egérie, Médusa and Théia (10% discount)

20h00

Dinner (reservations required!)

21h00

Head's Up live concert

 

Need accommodation for the occasion? Let us know and we'll send you a list of our partners.

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Categories
Motorcycle events

L'Esprit M - Motorcycle trip to Soro Motorshow 2024

L'Esprit M - Motorcycle trip to Soro Motorshow 2024 on June 8 and 9 in Régnié-Durette (69, Rhône, France)
L'Esprit M - Motorcycle trip to Soro Motorshow 2024

L'Esprit M - Motorcycle trip to Soro motorshow 2024

L'Esprit M logo - Motorcycle trip featuring a road through the mountains in the center, with the company name on the outside.

L'Esprit M - Motorcycle trip to Soro Motorshow 2024!

L'Esprit M - Motorcycle travel

Birth of L'Esprit M

A long, long time ago, Pierre-Christophe, managing partner and founder of L'Esprit M, had the idea of working in the world of motorcycling. And yes, 35 years of passion for motorcycles and the open road had won out over a (looooong) career in the office. After years of research, plans (sometimes a little on the comet!), training (CAP motorcycle mechanic, CQP green motorcycle tour guide), L'Esprit M was born!

It's the story of Pierre-Christophe's reunion with his home region, his first few kilometers... L'Esprit M was built in Valence on the mythical Nationale 7 (N7), now known as Avenue de Provence.

Zoom on L'Esprit M - Bar Resto moto

L'Esprit M is a place for everyone, especially bikers.

As you enter, you'll first find a welcoming bar stocked with regional produce, then a dining room just opposite the kitchen where the chef concocts a new, fresh, regional dish every day.

Go a little further inside and it's in the cathedral room that you'll realize just how big the place is. Here, you'll find concerts, bike shows and small mecha sessions... At the back, a small corner filled with travel discoveries and women's (and men's too...) clothes you won't find anywhere else!

Finish your discovery by moving on to the upstairs lounge: the mezzanine with its leather sofas, table soccer and motorcycle magazines (some dating back to the 90s!). From this mezzanine, which opens onto the cathedral room, you could have seen the first steps of the desert princesses, who came to re-discover how to lift their bikes during the boss's first mechanics lessons. You could have listened to Elisa and her band, who is now also our singing teacher, mad about motorcycles and rock & blues.

Zoom on L'Esprit M - Motorcycle travel

This is also where the motorcycle travel agency lives. A very special agency that will take care of you, welcoming you at the bar, collecting your belongings and luggage, which you'll find back at the hotel in the evening, while you, riding your mount or one of our beautiful motorcycles, set off to discover the fabulous landscapes of the Drôme, Ardèche and Vercors, accompanied by Marjolaine, Pierre-Christophe or Jérôme.

Who is Marjolaine anyway? She's Pierre-Christophe's partner! She's the one who pilots L'Esprit M - Voyage à moto. She discovers these magical places and validates with Pierre-Christophe the regional wonders for you to discover. A motorcycle enthusiast since she was a little girl, she'd always been on the racetrack, but had never put pen to paper! Her passion caught up with her almost 2 years ago. Her first step into the world of the pilot was the 125 bridge and the Monkeys from L'Esprit M. She has covered over 8000 km for you with these adorable little bikes. Comfortable and unassuming, they're the kind of "always on the go" bikes that the agency offers by the day, or on our 3, 4 or 5-day package tours.

Drop by our stand and you'll be able to see one and test its comfort. Marjolaine didn't stop there! Once she'd been bitten by the road bug, she took her A2 driving test with a local motorcycle school, now a partner. And she continues to discover new roads and places every day, which we'll be sharing with you.

The Soro Motorshow

The Soro Motorshow will open its doors for the first time on Saturday June 8 in Régnié-Durette, in the Beaujolais region. Is it a motorcycle event? A motorcycle show? A motorcycle festival? Difficult to define...

What is certain is that the Soro Motorshow is THE new gathering dedicated to women motorcyclists. In a world that is still very much male-dominated, it aims to create an additional space for gender diversity. And how do we do that? By giving pride of place to women bikers, their singularities, their skills, their knowledge, their audacity, their sensibilities and, of course, their passion for motorcycling, while bringing together bikers and bikers.

The Soro Motorshow program includes rides, motorcycle trials, off-road initiations... as well as access to stands dedicated to equipment, travel... Then there are contests, fashion shows, workshops, exchanges... and meetings with guests who are driving the motorcycle world forward... and much more besides.

Whether you're an experienced biker or simply curious about the world of motorcycling and the female exploits that go with it, the Soro Motorshow is the perfect place to immerse yourself in this dynamic and exciting culture. So don't hesitate to join us for an unforgettable weekend of motorcycle enthusiasts in Régnié-Durette.

The Soro Motorshow is the meeting place for women who accelerate!

the story of an obvious encounter

By the way, didn't I tell you about a meeting? Yes, it was on the L'Esprit M - Voyage à moto stand at the Salon du 2 roues 2024 that we crossed paths with Eric, who created this superb show for you, Le Soro Motorshow. After a few discussions about our vision of motorcycling, and after Marjolaine had convinced us of our offer, he invited us to take part in the Soro as an exhibitor.

It's not surprising, since we share the same values in the world of motorcycling:

  • Helping to develop diversity and respect for all
  • Highlighting women's initiatives and achievements
  • Build together a new way of riding, in terms of driving, discovery and pleasure.
  • Rediscover the simple pleasures of the road, your bike and nothing else.

And so, here we are today, to help you dream of our landscapes and roads, and why not take you there for an extraordinary experience.

Visit our dedicated area on the Soro Motorshow website and leaf through the Soro magazine.

A look back at 2024

Back from the first Soro Motorshow, the new motorcycle show dedicated to women and accessible to all. As motorcycle lovers and exhibitors, what did we think?

The Soro Motorshow offers a diversity of stands and activities (motorcycle fashion shows, motorcycle elegance competitions, 2-wheeler trials, electric 2-wheelers, 3-wheelers, etc.) not found at other motorcycle shows. We appreciated the presence of well-known motorcycle brands, as well as young, enthusiastic companies. In particular, the latter offer clothing lines accessible to body shapes that break away from the stereotypes proposed by the big names in the field. At Soro, well-being is also emphasized as an additional element contributing to bikers' comfort.

As exhibitors, we saw a real enthusiasm for our motorcycle travels on the part of visitors. We welcomed seasoned travelers who shared our idea of travel, and other curious, interested people looking for real support and encouragement to dare to embark on the adventure of motorcycle travel.

We were also able to meet other players in the sector who share our values, and even initiate partnerships with some of them, which could lead to great collaborations in the future.

In short, the Soro Motorshow is a quality show where motorcycle enthusiasts come together. A big bravo to Eric for this brilliant idea, and to him and his team for the top-notch organization of this first event! We were seduced by this first edition. For us, it was a timeless interlude, tinged with wonderful human and motorcycle encounters, in a convivial atmosphere. We can't wait to take part in future editions, so that we can continue to share our passion for motorcycling with such a dynamic and enthusiastic community.

TM 2024 0609 L'Esprit M - Motorcycle trip to Soro Motorshow 2024, a motorcycle event dedicated to women on motorcycles
Feel like hitting the road?
Banzai!

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