L'Esprit M - Motorcycle trip to Soro Motorshow 2024!
A long, long time ago, Pierre-Christophe, managing partner and founder of L'Esprit M, had the idea of working in the world of motorcycling. And yes, 35 years of passion for motorcycles and the open road had won out over a (looooong) career in the office. After years of research, plans (sometimes a little on the comet!), training (CAP motorcycle mechanic, CQP green motorcycle tour guide), L'Esprit M was born!
It's the story of Pierre-Christophe's reunion with his home region, his first few kilometers... L'Esprit M was built in Valence on the mythical Nationale 7 (N7), now known as Avenue de Provence.
L'Esprit M is a place for everyone, especially bikers.
As you enter, you'll first find a welcoming bar stocked with regional produce, then a dining room just opposite the kitchen where the chef concocts a new, fresh, regional dish every day.
Go a little further inside and it's in the cathedral room that you'll realize just how big the place is. Here, you'll find concerts, bike shows and small mecha sessions... At the back, a small corner filled with travel discoveries and women's (and men's too...) clothes you won't find anywhere else!
Finish your discovery by moving on to the upstairs lounge: the mezzanine with its leather sofas, table soccer and motorcycle magazines (some dating back to the 90s!). From this mezzanine, which opens onto the cathedral room, you could have seen the first steps of the desert princesses, who came to re-discover how to lift their bikes during the boss's first mechanics lessons. You could have listened to Elisa and her band, who is now also our singing teacher, mad about motorcycles and rock & blues.
This is also where the motorcycle travel agency lives. A very special agency that will take care of you, welcoming you at the bar, collecting your belongings and luggage, which you'll find back at the hotel in the evening, while you, riding your mount or one of our beautiful motorcycles, set off to discover the fabulous landscapes of the Drôme, Ardèche and Vercors, accompanied by Marjolaine, Pierre-Christophe or Jérôme.
Who is Marjolaine anyway? She's Pierre-Christophe's partner! She's the one who pilots L'Esprit M - Voyage à moto. She discovers these magical places and validates with Pierre-Christophe the regional wonders for you to discover. A motorcycle enthusiast since she was a little girl, she'd always been on the racetrack, but had never put pen to paper! Her passion caught up with her almost 2 years ago. Her first step into the world of the pilot was the 125 bridge and the Monkeys from L'Esprit M. She has covered over 8000 km for you with these adorable little bikes. Comfortable and unassuming, they're the kind of "always on the go" bikes that the agency offers by the day, or on our 3, 4 or 5-day package tours.
Drop by our stand and you'll be able to see one and test its comfort. Marjolaine didn't stop there! Once she'd been bitten by the road bug, she took her A2 driving test with a local motorcycle school, now a partner. And she continues to discover new roads and places every day, which we'll be sharing with you.
The Soro Motorshow will open its doors for the first time on Saturday June 8 in Régnié-Durette, in the Beaujolais region. Is it a motorcycle event? A motorcycle show? A motorcycle festival? Difficult to define...
What is certain is that the Soro Motorshow is THE new gathering dedicated to women motorcyclists. In a world that is still very much male-dominated, it aims to create an additional space for gender diversity. And how do we do that? By giving pride of place to women bikers, their singularities, their skills, their knowledge, their audacity, their sensibilities and, of course, their passion for motorcycling, while bringing together bikers and bikers.
The Soro Motorshow program includes rides, motorcycle trials, off-road initiations... as well as access to stands dedicated to equipment, travel... Then there are contests, fashion shows, workshops, exchanges... and meetings with guests who are driving the motorcycle world forward... and much more besides.
Whether you're an experienced biker or simply curious about the world of motorcycling and the female exploits that go with it, the Soro Motorshow is the perfect place to immerse yourself in this dynamic and exciting culture. So don't hesitate to join us for an unforgettable weekend of motorcycle enthusiasts in Régnié-Durette.
The Soro Motorshow is the meeting place for women who accelerate!
By the way, didn't I tell you about a meeting? Yes, it was on the L'Esprit M - Voyage à moto stand at the Salon du 2 roues 2024 that we crossed paths with Eric, who created this superb show for you, Le Soro Motorshow. After a few discussions about our vision of motorcycling, and after Marjolaine had convinced us of our offer, he invited us to take part in the Soro as an exhibitor.
It's not surprising, since we share the same values in the world of motorcycling:
And so, here we are today, to help you dream of our landscapes and roads, and why not take you there for an extraordinary experience.
Visit our dedicated area on the Soro Motorshow website and leaf through the Soro magazine.
Back from the first Soro Motorshow, the new motorcycle show dedicated to women and accessible to all. As motorcycle lovers and exhibitors, what did we think?
The Soro Motorshow offers a diversity of stands and activities (motorcycle fashion shows, motorcycle elegance competitions, 2-wheeler trials, electric 2-wheelers, 3-wheelers, etc.) not found at other motorcycle shows. We appreciated the presence of well-known motorcycle brands, as well as young, enthusiastic companies. In particular, the latter offer clothing lines accessible to body shapes that break away from the stereotypes proposed by the big names in the field. At Soro, well-being is also emphasized as an additional element contributing to bikers' comfort.
As exhibitors, we saw a real enthusiasm for our motorcycle travels on the part of visitors. We welcomed seasoned travelers who shared our idea of travel, and other curious, interested people looking for real support and encouragement to dare to embark on the adventure of motorcycle travel.
We were also able to meet other players in the sector who share our values, and even initiate partnerships with some of them, which could lead to great collaborations in the future.
In short, the Soro Motorshow is a quality show where motorcycle enthusiasts come together. A big bravo to Eric for this brilliant idea, and to him and his team for the top-notch organization of this first event! We were seduced by this first edition. For us, it was a timeless interlude, tinged with wonderful human and motorcycle encounters, in a convivial atmosphere. We can't wait to take part in future editions, so that we can continue to share our passion for motorcycling with such a dynamic and enthusiastic community.
