Women on motorcycles... what a vast and exciting program!
" Today, it's clear, a woman must dress in pink... or white (with a waiver, of course!) and the adornment will be in butterfly or arabesque... But it's obvious, they shouldn't be left to choose, motorcycling is a man's thing, the passenger must respond to the frame. "
Whether or not individuals have such strong opinions, the problem remains: even if attitudes are changing, the major clothing brands and chains continue to offer limited collections in terms of variety of styles, colors, sizes, body types...
Personally, to find the right motorcycle boots for me, I go for the men's range, which offers a much wider choice of models for different riding styles, especially enduro. Anyway, with my round calves, I can't close women's boots! Marjolaine
L'Esprit M believes that at moto, as in the corporate world and in society in general, freedom to act and the promotion of talent should be parity. So, to ensure that our values are not just fine words, L'Esprit M takes concrete action on a daily basis to contribute to a better balance between men and women.
At L'Esprit M, we've decided to put the spotlight on choice and diversity for women bikers, who are all too often confined to the role of SDS. You only have to look at the catalogs of the major brands to realize that women are passengers, not riders. And whether she's in one or the other of these roles, she has little choice of equipment. From the outset, we've worked with equipment brands like Eudoxie and Helstons, who offer choices and creations that are out of the ordinary, with a style all their own. Many thanks to them.
We're also keen to offer clothing brands designed for bikers, by bikers. Collections of adapted clothing in a variety of styles, often absent from the OEM chains (motorcycle mass retailers). For example, Théia, Wildust Sisters, Eudoxie... are present in our our store.
For our store, our philosophy guides us every day. It's the same one that drives us in everything we do: pleasure, aesthetics, comfort, quality and, of course, safety. And so, after Eudoxie, Helstons, Lamazuna and our local craftsmen, we now welcome Théia moto with its classy, comfortable range, designed for all women bikers, so you can ride as much as you like!
We're delighted to have books written by women bikers on our shelves.
We're also proud to be able to offer them a platform on our premises. In June 2022, Anne-France Dautheville came to tell us about some of the stages of her journey (with autographs). At the end of 2023, the Desert Princesses (Abigaïl and Elodie) came to tell us about their first raid in the Moroccan desert...
And we don't intend to stop there. If you'd like to share your motorcycling adventures with Esprit M, contact us at so we can organize the event together.
L'Esprit M is also involved in promoting women in the world of motorcycling. We make it a point of honor to take part in events where women in the world of motorcycling are showcased. The Soro Motorshowunder the aegis of Eric Bernard, showcased a world that was both more intimate and more powerful. Women who are finally finding their place, and who know how to put forward their needs, whether as passengers or drivers! It's also thanks to this show that we've met some wonderful people with strong and exciting projects, including of course Estelle and her famous Théia brand, which we're honored to present to you.
As charity begins at home, L'Esprit M is also about true parity. Marjolaine and Pierre-Christophe are a true couple of managing partners, a man and a woman on an equal footing, each working in his or her own area of expertise, with the same status and the same salary.
And what's next? First, there's the Femmes et Moto & Camp (article link) from September 20 to 22, 2024. A new story is being written with this active and committed association. We'll be there as a tour operator, delighted to welcome you, to present our philosophy and destinations, and to talk about preparing your trousseau for a successful motorcycle road trip.
In the spring of 2025, the second Soro Motorshow will be held, and that's quite a program.
And in between, we'll take you along the wet, leafy paths of autumn, over the snow of the Vercors this winter, and in spring along the winding back roads of the Vercors and the dusty, stony paths we know so well. We'd be delighted to show you that with the right guide, a small group, patience and confidence, these tours are accessible to everyone.
The female biker is a niche within a niche! Today, L'Esprit M is also a UFO in the world of motorcycling. It's a place to live, with a bar, restaurant and concerts, but also a place to get away from it all, with motorcycle trips and our "magic monkeys". magic monkeys " ! In this sometimes harsh world, we're also keen to promote pleasure and comfort for all. Over 400m² of space welcomes you in 4 distinct areas. And when it comes to travel, you'll be riding in comfort, not as a "mule". mule "You don't have to be a mule to carry all the gear, with no mental burden (we'll take it!). You'll enjoy the present moment: breaks, luggage management, tastings, discoveries, moments of well-being, if you wish...
Follow us to find out about upcoming motorcycle trips and events or contact us so that we can design your own personalized trip together..