Women's motorcycle clothing in Valence: launch of a new corner in our store. Theia, or how to experience motorcycling differently?
" Today, it's clear, a woman must dress in pink... or white (with a waiver, of course!) and the adornment will be in butterfly or arabesque... But it's obvious, they shouldn't be left to choose, motorcycling is a man's thing, the passenger must respond to the frame. "
Whether or not individuals have such strong opinions, the problem remains. Attitudes are changing, but the major brands and clothing chains continue to offer restricted collections. Uniform styles, colors, sizes, body types...
Personally, to find the right motorcycle boots for me, I go for the men's range, which offers a much wider choice of models for different riding styles, especially enduro. Anyway, with my round calves, I can't close women's boots! Marjolaine
L'Esprit M believes that at moto, as in the corporate world and in society in general, freedom of action and talent development should be on an equal footing. So, to ensure that our values are not just fine words, L'Esprit M takes action. We contribute to a better balance between men and women, in particular by offering clothing designed for women bikers, by women bikers.
We offer collections of motorcycle clothing in a variety of styles, often missing from the motorcycle equipment chains. Women bikers are a niche within a niche! In our store, we' re guided by the same philosophy that drives everything we do: pleasure, aesthetics, comfort, quality and, of course, safety. And so, after Eudoxie, Helstons, Lamazuna and our local craftsmen, we now welcome Théia moto with its classy, comfortable range, designed for all bikers, so you can ride as much as you like!
Click here for the full article on L'Esprit M's contribution to a better gender balance.who, like the hummingbird, is trying to do its bit.
We met Estelle at the first edition of the Soro Motorshow, a brand-new motorcycle event that celebrates women and their achievements in the world of motorcycling. Estelle, a French designer, motorcycle racer and enthusiast, is multi-hatted, incredibly dynamic and committed to everything she does... And she does a hell of a lot!
Her latest creation is the Théia moto company, of which she is manager. With the development of this company, she set herself the dual challenge of proposing a different vision of women on motorcycles and developing a cleaner clothing line (in line with her societal and environmental values).
A Philosophy of Vision and Clarity. Choosing the Theia brand means embracing a philosophy where well-being and elegance go hand in hand. Just as Theia brings light and clarity, our brand aims to light the way for women bikers with clothing that reflects their inner strength and outer beauty.
The Theia collection is both chic and comfortable, designed for the long haul and magical road trips. Elegance designed with women in mind, materials carefully selected for their quality, softness and comfort, as much as for their aesthetic appeal. A style born of the French art of design.
Today, thanks to this meeting with Estelle at the Soro Motorshowwe're delighted to bring you this new brand of women's motorcycle clothing.
For us, this is yet another way in which L'Esprit M, as it has done from the outset, can support storeWe want to offer them a real choice of styles, outfits and wellbeing, so that they can take their rightful place in the world of motorcycling. We want them to be able to take the place they want, so that the world of motorcycling finally represents all motorcyclists.
On Saturday, October 5, from 6:00 pm, come and rediscover L'Esprit, Théia moto, the collections of Théia collections, women's motorcycle clothing in Valence, Egérie and Médusa and much more. We've put together a great program for you, including a ladies-only afterwork.
Launch party:
18h00
Welcome cocktail (women only, registration required)
18h30
Afterwork (women only, private area on mezzanine) :
- Presentation of L'Esprit M: history, values, travel, motorcycles (Monkey 125cc, Himalayan & Nine-T)
- Presentation Théia: history, way of working, collections
- Launch of collections: Egérie, Médusa and Théia (10% discount)
20h00
Dinner (reservations required!)
Need accommodation for the occasion? Let us know and we'll send you a list of our partners.
